Cosmetic industry has produced many products, and it has become a reason for the survival of the fashion industry. Due to its connection with the fashion industry, it presents its products fashionably. Lip gloss is a famous cosmetic that helps women to give their lips subtle color. It comes in beautiful lip gloss boxes. They come in all customized designs and sizes. They may be rectangular, square, or any other shape. They are composed of cardstock, kraft, corrugated, and cardboard. They may come in attractive colors. They may have printed graphics and imagery. They may represent their manufacturer. They may come with enticing coatings or foiling.
The cosmetic industry has got big competition. There is a race among different manufacturers to win the battle. Lip gloss boxes help to increase brand recognition and protect the product from harsh external conditions. All the brands are trying to become stand out. The art of winning the battle cannot be learned from books. We have to come to the field to learn effective and working tactics. Following are five influences of these boxes that you cannot learn from the books.
Understand the influence of shapes
We know that most things we learn from books. Expert people write books, and they share their experiences. But we should also understand that there is a difference between reading and practicing. It is a well-known proverb that "practice makes a man perfect." We can get information from books, but creativity is a GOD-gifted talent. We cannot learn creativity from books. When you have to create a strong influence on your clients, you must know the value of shape.
The shapes of the boxes are very important. You may experience that a common style cannot grab your attention. For example, if there are many rectangular boxes and only one box is pillow-shaped, you will focus on that single box instead of the other many. I hope this has made the point clear. So, when you want to create an influencing design, you must understand the value of shapes. You may create any imaginative shape that can help you grab the attention of the audience. Pillow boxes, sleeve packaging, pentagonal, pyramid, or hexagonal boxes can set you apart from others. You must be creative for producing influencing custom lip gloss boxes.
Learn the psychology of colors
Another thing that you cannot learn by reading books is the psychology of colors. For this purpose, you must work in the field. You should see how people react to different colors. After keenly noticing the reaction of different people, you will conclude with some facts. You will see that different age groups like different colors. You will again notice that females like bright and darker colors, whereas males like sober and decent shades. You will see the difference according to demography, culture, religion, psychography, and country. You cannot learn this from books. The author of the book may describe the effects of colors according to his culture, religion, or gender, and it may be contradictory to other cultures, religions, and genders. Therefore, when you are going to decide the color of your printed lip gloss boxes, typography, and imagery, you must see the demography and psychography of your audience. This will help you make the right decision.
Printing quality attracts the audience
Another factor that is important for making your custom printed boxes attractive is their quality of printing. It has a great influence on the minds of people. You should never underestimate the value of printing quality. It is the first impression of your products. You must always try to make it the best. You cannot learn about the features and quality of printing by just reading. You have to see differently printed boxes to notice the difference. You can only mark the difference in quality by looking and comparing two different boxes. There are different techniques for printing. They produce variable prints. They have different quality and require different prices. You must choose the best technique according to your budget and requirements. This will help you grab the attention of your target consumers.
Additional features produce a magical impression
We have seen that different brands introduce cardboard boxes after making them personalized. They may utilize various personalization options. Many additional features are available for increasing the visual appeal of packaging. You may use embossing for creating enticing structures. I
t helps to raise the text or images against the background. You may also use coatings to enhance their visual appearance. These coatings may include matte, gloss, gloss UV, spot UV, and raised ink. You may also utilize foiling to make them appealing. Gold or silver foiling can make a difference. You cannot learn the effects of these features by just reading. You must go to the market and see differently prepared boxes. Check your response to different features. This will help you understand their significance for cosmetic boxes.
Description of products wins the confidence of people
You may read in books that describing the details of the product can help you win the confidence of people. But you cannot see the effect of different details. For example, sometimes people do not purchase your product after reading the details. They may purchase it if you have not given details. It is not necessary that by mentioning details, you can attract them to make a purchase. It may have other influences. You should describe only the positive aspects of the product. You should describe how you have prepared and what you have used to manufacture it. You should describe the expiry date of the lip gloss. These details can help you win the satisfaction of your target customers. Makeup packaging must describe the products present inside. Books are very good for gaining knowledge, but they are not the perfect solution to each problem. We need to read books and practice different strategies explained in them. This will help us develop attractive and effective lip gloss boxes for advertisement. The effect and influence of different tactics can be learned by observation.